Re-engagement
Win back the customers
you've already earned
Dormant users aren't lost causes. Lunogram helps you bring them back with targeted, well-timed campaigns that feel personal — not desperate.
Why users go dormant
Not every churned user left because they hated your product. Life got busy, they forgot, or they never found the feature that would have made them stay. The opportunity to bring them back is real — but only if you act with the right timing and the right message.
Bad timing
They signed up at the wrong moment and never got a second chance to engage.
Undiscovered value
They never found the feature that would have made them stay. Your product's value was invisible.
Generic blast emails
Mass "we miss you" emails that feel impersonal and get ignored or marked as spam.
How Lunogram helps
Smart win-back campaigns, not spray-and-pray
Segment by inactivity pattern
Create segments for users who haven't logged in for 14, 30, or 60+ days. Combine inactivity with past behavior — a power user who went silent is a very different win-back target than someone who never activated.
Personalize the message
Use what you know about each user to craft relevant outreach. Reference the features they used, the goals they set, or what's new since they left. Generic "come back" emails don't work — context does.
Use multiple channels
Dormant users aren't checking their inbox. Reach them where they'll actually see it — email first, then push notification, then in-app message when they return. Lunogram orchestrates the sequence automatically.
Know when to stop
Set frequency caps and sunset policies so you don't annoy users who've clearly moved on. Lunogram automatically exits users from re-engagement flows once they've re-activated — or once the window has closed.
Example: Win-back campaign flow
Show in-app welcome back message + changelog
Send push notification with key update
Exit flow, move user to retention segment
Sunset: stop messaging, mark as churned
Bring dormant users back to life
Build win-back campaigns that feel personal, not pushy. Get started in minutes with Lunogram Cloud.